JEMSS Keywords Assignment Example | Topics and Well Written Essays - 750 words

JEMSS Keywords - Assignment Example JEMSS provides the same in collaboration with various universities. The key concepts taught in the JEMSS Masters course are advanced keyword research techniques and proven ways to use the social media to market any product successively in a short time. Major concepts related to keyword research starting from choosing a niche based topic to finding out the keywords used in the competitor’s website are covered. Keywords are nothing but the search phrases used by the internet surfers to browse for a certain topic. For example, JEMSS provides social media marketing courses. The website will be displayed to any person typing in the phrase social media marketing courses or other related wordings like ‘online marketing courses’, ‘digital marketing courses’ and ‘social media training’. The keywords most often used by the internet surfers are gathered through tools like Google Adwords, Google Trends, BootSuite etc. Typing in ‘social media marketing courses’ in any of these tools will give you a list of related keywords listed above. Effective SEO is the process of utilizing these keywords in proper places like the title, metatags and the paragraphs headings (Smith, 2008). This will increase the chance of search engines finding your website more frequently, resulting in your page being displayed in the Top 10 listing of the search engine. Being displayed on the first page of Google or Yahoo will get you more organic traffic and a steady stream of income in a short period of time. JEMSS courses train you to teach all the related tricks in the field to achieve the same. The three keywords ‘online marketing courses’, ‘digital marketing courses’ and ‘social media training’ were found using Google Trends. They are used effectively in the JEMSS website several times (Key word Research Bible, 2014). Once the keywords are selected, their relevance can be